Access Bank’s Avengers Endgame VIP Event

The long-anticipated finale to Marvel’s Avengers cinematic universe marked the end of a decade long global movie event.

To assist Access Bank’ s dedication to provide customers with world-class customer-relations, African Brands amplified a loyalty reward campaign using the hashtag #AcessEndgame aimed at giving fans of the series a VIP experience.

#AccessEndgame measured a reach of 1,120,000  on social media and engaged 807,586 people through media channels and press partners.