Mitsubishi L200

Mitsubishi, one of the world’s biggest car manufacturers (nineteenth-biggest worldwide by production), launched its L200 series of trucks in Lagos, Nigeria. To publicise the new fleet in Nigeria, African brands invited an extended network of celebrities, social media influencers, and media partners for the launch event.  Video content filmed from the event was promoted via social media while mentions in publications like Ono Bello, Style Vitae, Punch, Guardian, Business Day sustained post-event conversations.