South African-based companies – MTN and Vodacom – are Africa’s most valuable and strongest business brands, respectively.
This is according to Brand Finance’s Africa 150 2020 report – an annual index which reveals the most powerful businesses on the continent.
The report notes MTN is Africa’s most valuable brand, with a value $3.3 billion (R55 billion), while Vodacom is the strongest, with a Brand Strength Index (BSI) score of 89.5 out of 100.
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